More InformationWelcome to Imperial Time UK the home for luxury watches.
Why the name Daytona? In the 1930’s, when Rolex was starting to make a name for themselves, the car racing sport was emerging, and Daytona, a city in Florida was the focal point location that was becoming well known for breaking land speed record attempts. Because of the watch design, reliability and history, the Rolex Daytona is a prime example of why Rolex is so dominant in the luxury watch industry.
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