More InformationLBTC’s public relations courses include the Strategic Public Relations course and Managing Public Relations training course for PR courses London.
Course duration 2 weeks
Upon completion of this course, you will be able to understand:
How to use strategic tools to analyse the external and organizational context.
How to plan a research-based strategic campaign or programme.
How to effectively manage and evaluate the impact of campaigns and programmers.
The importance and implications of living in a ‘brand society’.
Key concepts of corporate image, reputation and identity. And number of things.
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