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Contact London Business Training & Con
Kings Cross, London N1C 4AG
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LBTC’s public relations courses (PR workshop) include a Public Relations Management PR training course and Advanced Strategic Public Relations Management course.
Upon completion of this PR training course, you will be able to understand:
 How to characterize an issue and the difference between issues and other management problems.
 That issues progress through a life cycle and the stage an issue has reached.
 Characteristics of issues and the different driving forces of corporate and activist issues.
 Issue management as both a communication discipline and as a component of broader strategic thinking.
 How to develop a basic issue strategy using a four- step plan.
 Concepts of crisis and crisis management.
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