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Some incorrectly assume that marketing simply relates to the promotion of a product or service. However, this is just one strand of a much wider process that an HND in business marketing course can help highlight. The term ‘marketing’ applies to anything involved in meeting the needs of one or more customer groups. A straightforward way of summarising this might be to focus on the four ‘Ps’ of characteristics of different business markets marketing.
• Business and the Business Environment.
• Marketing Essentials.
• Human Resource Management.
• Management & Operations.
• Management Accounting.
• Managing a Successful Business Project.
• Research Project.
• Organisational Behaviour.
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